The flag carrier’s logo will be on the football team River Plate’s shirt for three years beginning in the 2019-2020 season.
Turkish Airlines, which has gained appreciation for the support it gives to sports, signed an agreement with the world famous Argentinian football team River Plate. In accordance with the agreement, River Plate will be appearing on the field wearing the shirt carrying the Turkish Airlines logo for three years. At the same time, with this agreement, Turkish Airlines is the first airline company to sponsor the River Plate team, which is also known as “The Millionaires.”River Plate was established in 1901 and boasts the most supporters in Argentina. The team owns the Estadio Antonio Vespucio Liberti, known as the “El Monumental” stadium, which has a capacity of 66,000 spectators. Speaking about the sponsorship agreement with River Plate, which has won the Superliga Argentina (Argentine Super League) 36 times, Turkish Airlines Chairman of the Board and Executive Committee M. İlker Aycı said, “As the airline that flies to more countries than any other airline in the world, we are delighted to be the shirt sponsor of River Plate, one of the world’s most important football teams. I believe this agreement is extremely important in terms of representing Turkish Airlines’ support for sports and sportspeople, and pursuing a strategy that is always focused on success.”