Turkish Airlines’ cabin crew redefines elegance in the sky and welcomes its guests wearing new uniforms on long-haul flights.

Flying to more countries than other airline, Turkish Airlines began to use the new cabin uniforms, designed to celebrate 85 years of success, on long-haul flights as of August 6.

The global carrier created a single design concept for its cabin, cockpit, ground services personnel, and flying chefs with the aim of giving passengers a holistic brand experience. Many classic details that have left a mark on Turkish culture ranging from the harmonious flow of the Bosphorus to traditional arts were the source of inspiration during this process that proceeded with great care. The result was the “FLOW” design that reflects the brand’s dynamic identity.

The new flag-red and anthracite grey uniforms were tested on long-haul flights and were customized by taking the measurements of each of the 25,000 cabin crew personnel in order to offer a more comfortable service to passengers.

The material for the new cabin uniforms designed by Italian designer Ettore Bilotta was produced by Altınyıldız and the tailor-made uniforms were sewn by Vakko.

Highlighting that the cabin uniforms were selected as “The Best New Uniform” in TheDesignAir 2018, Turkish Airlines Chairman of the Board and Executive Committee M. İlker Aycı said, “The elegance and comfort of our cabin crews, who are the most important factor of our unrivalled service quality, are extremely important in terms of our brand that continues to climb to the top of the sector. I believe that combining the new cabin uniforms that carry the marks of many elements from our culture with the elegance of our cabin crew, the representation of our brand in the skies will be even more impressive.”

Other Articles from This Issue

Skylife Archive