Turkish Airlines, attracting great fanfare with its new cabin uniforms, has joined forces with Bobbi Brown, one of the world’s leading cosmetics brands, to provide a collective standard in the appearance of its cabin crew.
The Turkish Airlines cabin crew began to greet passengers wearing their new uniforms on long-haul flights in August. Following the new uniforms designed in red and charcoal grey in collaboration with Italian designer Ettore Bilotta, known for designing uniforms for global airline companies, Turkish Airlines put the issue of make-up on its agenda. For this purpose, the global carrier, which aimed to obtain a dynamic collective aesthetic appearance with natural products, has collaborated with Bobbi Brown.
The collaboration aims to create a make-up style of natural tones in harmony with the cabin crew’s new uniforms and results in a more modern, dynamic, and natural appearance for Turkish Airlines cabin crew.
Bobbi Brown, which introduced natural make-up to the fashion sector, selected tones suitable with Turkish Airlines’ visual identity from its vast product range and chose an array of suitable make-up products. Then, the cosmetics brand gave detailed presentations on how the suggested make-up style should be applied and prepared videos on the topic. The videos, where the make-up application is explained by Bobbi Brown Training Director Eliano Bou Assi, offer step-by-step help on how to apply the make-up that reflects the corporate values of Turkish Airlines.
Speaking about the joint venture, Turkish Airlines SVP Corporate Communications Seda Kalyoncu said, “We are delighted that this world famous brand will be adding the final touch to the appearance of our cabin crew, our representatives that personally reflect Turkish hospitality and the value of our brand to our passengers, who we classify as our guests on more than 300 destinations.”
As a part of this joint venture, all Turkish Airlines personnel will be able to purchase Bobbi Brown brand products with reductions ranging from 15% to 35%. The videos prepared by Turkish Airlines and Bobbi Brown will also be broadcasted on the social media accounts of the two global brands.