Turkish Airlines presented its new cabin uniforms at ITB Berlin.
ITB Berlin, the biggest fair in the global tourism industry, took place in Berlin between March 6 and 10. Attended by Republic of Turkey Minister of Culture and Tourism Mehmet Nuri Ersoy this year, the fair welcomed Turkish Airlines and prominent tourism and accommodation organizations from Turkey. The national flag carrier presented its new cabin uniforms featuring the concept of "Flow" as part of its new brand identity.
The new cabin uniforms by Italian fashion designer Ettore Bilotta were presented by 11 cabin crew members and received a perfect score from the audience and the industry specialists.
Turkish Airlines SVP, Communications Seda Kalyoncu informed guests about the new uniforms which stand out as a confluence of style, functionality, and comfort as well as adhering to classical elements of Turkish culture, and said, “Turkish Airlines is renowned for its perfect service quality and peerless brand experience. We want our guests to feel that we offer them a unique travel experience. With our new cabin uniforms, we aimed to make it easier for our cabin crews to serve guests in different climates around the world, and to make Turkish Airlines cabin crews easily noticeable. These new uniforms, which are as stylish as they are practical, are a result of a collaborative effort with our cabin crews.”