Turkish Airlines' new flight safety video featuring characters from THE LEGO® MOVIE 2 was chosen as the “Most Liked Communication Campaign in February” by PR Week.
Turkish Airlines continues to collect awards while receiving high viewing rates/likes and achieving media visibility through its impressive commercials and sponsorships.
Informing passengers about flight safety with entertaining productions, the global carrier received an award for its second video featuring LEGO® minifigures.
Released worldwide on February 8, THE LEGO® MOVIE 2 garnered immediate positive reviews. Following its successful release, the new flight safety video was given the award “Most Liked Communication Campaign in February” by PR Week.
The new safety video ranked first with 78.12% of the votes among other campaigns including McDonald's “Big Mac Bacon”, Pizza Express’s “Valentine’s Wedding”, Refuge Against Domestic Violence’s “Reverse-Read Poems”, and London Zoo’s “X-Ray Animals.”
Released simultaneously with THE LEGO® MOVIE 2, Turkish Airlines’ flight safety video is the product of the second successful collaboration between the airline and THE LEGO® MOVIE franchise. Turkish Airlines' previous flight safety video also featured LEGO® characters and brought the global carrier airline the 2018 Clio Entertainment Award with 20 million viewings on YouTube in the first month. The video became the fifth commercial with the best global viewings that year with nearly 25 million viewings and over 75,000 likes on the YouTube Ads Leaderboard.