Based on the 2018 research for the 11th Turkey’s Lovemarks, Turkish Airlines was once again chosen as the most beloved airline in Turkey.
Turkey’s Lovemarks research is conducted under the leadership of the magazine MediaCat. A title presented to those who offer people more than just a product, Lovemark is bestowed upon the brands which have gained a certain level of familiarity, and developed a relationship with consumers based on loyalty. Chosen the “Most Valuable Brand in Turkey” in the airline category, Turkish Airlines was once again at the top of the list for Turkey’s Lovemarks. This year, Turkish Airlines became the leading brand among airlines with an index score of 52.