The Traveler Enters His 30Th Year

Gökçen Ata December 2013

THE MAGAZINE YOU HOLD IN YOUR HANDS AT THIS MOMENT IS CELEBRATING ITS 30TH ANNIVERSARY! TRAVELING FOR 30 YEARS, FERRETING OUT NEW ASPECTS OF HISTORY, CULTURE AND GEOGRAPHY WHEREVER IT GOES AND SHARING THEM WITH YOU, SKYLIFE IS YOUR CLOSEST COMPANION IN THE SKY. WE KNOW IT!

The Traveler Enters His 30Th Year

Every magazine is published in the hope that it will be read from cover to cover. But Skylife goes beyond that as a magazine that is collected by its readers. And that is a source of great pride for us! I might point out that Skylife is the apple of Turkish Airlines’ eye. Compiled with great care from its first issue right up to the current one, it has been expanded and developed continuously to become the magazine you hold in your hands today.
Turkey’s leading international monthly, Skylife is read by Turks, Europeans and Africans from 201 cities in the world today who board Turkish Airlines planes. In short, it is read by hundreds of thousands of people around the globe.

SKYLIFE: THE WORLD IS NO SMALL VILLAGE!
Technology buffs may say that the world is a small village, but we see a world that needs to be recognized and understood everywhere we go. In our eyes this is not disparity but diversity, a richness that needs to be acknowledged, intercultural differences notwithstanding. So, we focus on that richness in every issue of our magazine as we strive to build bridges between peoples, to bring people closer together and to promote Turkey, a bridge between continents, and its beauty around the world.
Let’s have a look at the last 30 years of Skylife, your companion in the sky, as we remember with appreciation all those who have contributed to this enterprise with their articles, their photographs and their efforts starting from the inaugural issue.

1983: TURKISH AIRLINES MAGAZINE
The story of Skylife begins in 1983 as “Turkish Airlines Magazine”. Although the airline had published a handful of issues under the same title in 1972, it was only 1983 that the magazine began appearing on a regular basis. At that time, on the fiftieth anniversary of its founding, Turkish Airlines carried an annual 2.5 million passengers on 30 aircraft. In addition to its expanding flight network and the need to offer its passengers a pleasant pastime on long-haul routes, growing competition in the tourism and aviation sectors all led to the birth of the monthly, and Turkish Airlines Magazine found its readers in the sky.
Undertaking the role of promoting Turkey and Turkish Airlines, Turkish Airlines Magazine filled its pages with the country’s natural and cultural riches. Bringing out features that promoted the traditional arts, it also toured the airline’s flight destinations abroad, describing its experiences and the must-see sights. Not only that, it also briefed readers on developments like airplane purchases and new route openings, as well as offering news and comments on economic and cultural developments in Turkey.

1989: SKYLIFE
Turkish Airlines Magazine was renamed Skylife in 1989. With seriously upgraded content, it immediately distinguished itself from its counterparts and consolidated its identity in terms of content and visuals, earning international prestige. Available in hotels and doctors’ offices, it became a collector’s item. Its features, which began being broadcast on private radio stations in those years, found a place on history and travel programs, sometimes even appearing verbatim in the daily papers. Skylife magazine had become a resource frequently quoted by writers and documentary producers. In 1992, Skylife acquired a sister publication: Cityscope. Focusing on Turkey’s major cities, it served as an events guide.

AND TODAY…
Starting in 2009, Turkish Airlines added another monthly magazine, Skylife Business, along with supplements like Curiocity, Planet and Puzzles, as well as enhancing passengers’ pleasure with special issues to coincide with the Hajj and Umrah pilgrimages. By reducing the dimensions and weight of the print edition of its magazines, whose total circulation today is 750,000, Turkish Airlines achieved an annual savings of 500 tons in paper and 800 tons in fuel, securing gains not only for the economy but also for nature.
Skylife magazine, which developed a new international visual language in a revamp of its design in London last May on the 80th anniversary of Turkish Airlines, continues to reach readers on the internet and as an iPad app. The magazine, which mounted a photograph contest this year on the theme, “Bridges& People”, will keep on being your companion in the sky in new initiatives and on the new routes opened by Turkish Airlines. We hope to meet you time and time again in many more issues to come...